6/13/2023 0 Comments Pre production![]() This stage in pre-production helps to shape the narrative style and the flow of the story. The strategy should always connect the client’s brand with the message they want to send to their customers. The strategy tells us how we are going to reach the target audience, which type of animation should be pursued (motion graphics, character-based, typography, cel animation, etc.), as well as the duration and format of our animation piece. It sets how everything should move and define the limitations of the project. Strategy planning in pre-production is when the narrative style and the technical requirements of the animation are defined. Your animation strategy aligns the campaign’s end goal with the creative direction. The more you spend in pre-production, the better setup you are for future stages. These changes will impact many different points of production so you have to account for this and be smart about budget allocation. However, due to the number of people, talents, and time required to produce an animation, late-stage changes are costly. It’s just the natural way a creative concept evolves, and you should be open and allow that to happen. Everything can change at this point, and it’s not bad. Or, the narrative and visual style may suddently demand more characters than was previously expected. During the early strategy work, you may visualize new opportunities to expand beyond a single animation. It affects the budget and the technical needs of a projectĭeciding when you lock the creative direction has a direct impact on the production scope. In the end, the more time you allow here the better the end result. Sometimes, the best way to describe a thought or explain something is to show instead of just tell.Īt the same time, paying close attention to the construction of the storyboard helps to foresee and plan clever transitions while helping the client get a better perspective of the true potential of the video you are creating. However, not all information needs to be transmitted in voiceover. Most of the time, scripts lay out what the voiceover will be saying throughout the video. Also, you can achieve a much richer result when you handle pre-production properly. Instead of only figuring out how things will work and move once you get to the animation stage, this initial phase allows you to anticipate challenges. The biggest reason why you should give extra attention to pre-production in animation is that this is the place where the animation starts to get shaped. Clients will have a solid understanding of what’s to come and any “bad surprises” can be prevented as clear pre-production puts everyone on the same page. ![]() And the more time you invest here the better it will be for the team because they’ll have a clear understanding of what to do and what to expect moving forward. Therefore, the more you can communicate with the client and have them sign off on this stage, the easier it will be to move forward.Įven though you can expect some back-and-forth in this early phase, pre-production still takes less time than the design and animation stages. ![]() Changing things during the pre-production phase is much easier than doing so down the road, which could drastically impact budgets and schedules. It’s not rare to see clients changing their minds in the middle of this stage - and you should expect that. One of the reasons pre-production is so important is because this is where you’ll probably receive the most feedback from your clients. Why is animation pre-production so important? It’s the best time for modifications Let’s look at the stages in pre-production for animation and what’s important to keep in mind when developing each part of your project. Since each medium has its specific demands, it’s important to understand how to better prepare your team for any motion project. The pre-production process for live-action, a radio spot, or even social media doesn’t apply when it comes to motion graphics. However, the pre-production process in animation is not clear for many agencies. This is when you set the road for success in your production. It’s essential to start every project on the right foot and it helps project development run smoothly and more effectively. How Pre-Production Can Make or Break Your Animation ProjectĮvery successful animation campaign requires good pre-production.
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